By now you must have seen the iconic “Zero Friends” or “Savage” hat at least a dozen different times while scrolling through your social media platforms, the interesting thing about it – beyond its edgy design and creative concept, is the fact that the brand behind it, ACHILL3 Apparel has actually been on the market for less than three years.
After founding the urban fashion house in 2016 its creator, entrepreneur Rendy Achille, decided to market it utilizing the grassroots tools at his disposal.
This means that friends, known associates and early brand supporters believed in Rendy´s vision, and as it turns out all of them were right.
Fast forward to 2019, ACHILL3 Apparel has broken down barriers in the upscale street wear playing field, with music megastars like Quavo or Fabolous seen wearing the eye-catching pieces championed by a new trend in consumer preferences across the high end urban fashion landscape.
For Rendy and his brand, quality and innovation go hand in hand but the guiding principle behind ACHILL3 Apparel has always been authenticity, and speaking to its clients in a voice that resonates with the true mindset of a modern generation.
